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Understanding Localized Content and How to Use it

Posted on 13 November 2020 by admin (0)

Businesses such as Orlando Towing have experienced massive growth over the last few years because their marketers think about content and strategize on a massive scale. The internet has opened a lot of opportunities for new markets around the world, and without paying proper attention to new customer demands and preferences, marketers will be missing out on significant opportunities.

There are different tricks and tactics marketers can use, to ensure their content spreads naturally to new markets. The key to achieving that lies in localizing content. Localized content is key to catching new customer attention and creating a place where customers want to spend their time and make their purchases. Content that is built around personalized experience helps in guiding customers through the customer life cycle regardless of the world where they live.

What is Localized content?

Localization is where your content matches a customer’s cultural experience and expectations. It takes the key element of context and applies beyond just translating words. Localization helps customers to connect with your brand on a deeper level and increases the likelihood of customers making a purchase.

When we talk about entering a new market, the first thing we need to reflect on is translating content in a manner that the local community can understand.

The translation is complex and not as simple as many assume. Even with Google translate, some elements and phrases might just miss out on context altogether.

It is important to localize content for customers due to the following benefits;

Discovery

You will need customers to be made aware of the products and services you offer. At this stage, content is focused on creating brand awareness with the use of social media ads as well as the introduction of what your products offer. You need to ensure content such as product descriptions are properly translated and include the context of your new market. Many cultures find video content to be very much appealing, and you should aim for the same.

Education

Your customers have been doing research and want to know more about your brand and products. For your native language content, there are higher chances you have a knowledge base full of articles and FAQs that share and explain more about your product. You need to ensure any content that is in the form of FAQs is translated into the local language, for your customers to understand. The key to having a purchase happen to your business lies in customers having more understanding of your offerings.

Purchase

When a customer is ready to make a purchase, they should be accorded a seamless process that makes it easy for them to buy what they want. There are seemingly small factors such as payment platforms and process that needs to be ironed out. Ensure you can deliver to your customers a one-click purchase to have items added to cart instantly.

Once a customer completes a purchase, you will want to keep them engaged so that they can return at a future date and make more purchases. Ensure you localize content such as thank you email and other related content.